Media Contact at Mohawk
For media inquiries, please contact:
Esther Perman - phone: 212.966.3759, ext 207 email: estherp@vpcpartners.com
Meghan Dockendorf - phone: 212.966.3759, ext 212 email: meghand@vpcpartners.com
For all other inquiries, please contact us at (800) 2-MOHAWK
2011 PRESS RELEASES
Mohawk Industries Partners with Local Retailers to Fund Cancer Research and Save Lives
July 6, 2011 — Retailers have yet another reason to feel good about selling the premier cushion products offered by the Mohawk and Karastan brands. A portion of all Mohawk SmartCushion and Karastan KaraStep Reserve cushion sales will now go to Susan G. Komen for the Cure®. The program, called Decorate for the Cure, will fund ongoing breast cancer research and is the latest effort by Mohawk Industries to promote healthy living. (more)
Sunset Magazine Looks to Mohawk For Flooring Style and Design Trends
June 17, 2011— The biggest names in home, design, cooking and travel were on hand for Sunset Magazine’s Celebration Weekend 2011, including Mohawk Flooring. Mohawk proved once again why it is the leading flooring manufacturer, showcasing the perfect combination of style, durability, stain-resistance and sustainability throughout the two-day festival. (more)
Mohawk Names New Vice President of Creative Services
June 1, 2011— Mohawk has tapped long-time flooring marketer and communications expert Elise Demboski as its new Vice-President of Creative Services. Demboski has more than 20 years experience managing high profile brands in the floor covering industry and will work to further cultivate Mohawk’s position as a globally innovative and sustainable company. In addition to leading the company’s creative, public relations and internet marketing teams, Demboski will develop innovative programs and campaigns that enhance Mohawk’s residential and commercial presence. (more)
2010 PRESS RELEASES
Celebrity Interior Designer Taniya Nayak Attending ASID at NeoCon
June 4, 2010 — Celebrity interior designer on HGTV’s Design To Sell and Destination Design will appear on Tuesday, June 15th in the American Society of Interior Designers (ASID) Design It Forward Lounge during ASID at NeoCon. ASID at NeoCon is ASID’s national conference that takes place at NeoCon World’s Trade Fair in Chicago from June 14 to 16. (more)
Mohawk Announces New iPhone Application “Mohawk Me!” Now Available For Free Download
First iPhone App From a Flooring Company
JANUARY 7, 2010 — Mohawk has an app for that.The brand new Mohawk ME! application allows users to “shop” for the perfect mohawk hairstyle to fit their face and lifestyle. Using the iPhone’s camera or images stored in the iPhone or iPod Touch’s photos gallery, users can put a face into one of eight distinct mohawk styles. Their choice will reveal not only key personality traits, but also the perfect flooring choice to match the lifestyle of the hairdo choice. The new “Mohawk ME!” image can be loaded onto Facebook or emailed to friends.
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2009 PRESS RELEASES
Black Rhino No Match for Mohawk SmartStrand
Carpet Cleans Up After Two Weeks in Rhino Enclosure
SEPTEMBER 1, 2009 — The grudge match is over and the winner has been crowned in the battle between Mohawk® SmartStrand® carpet made with DuPont™ Sorona® renewably sourced polymer, and Ricko The Rhino. The beige carpet emerged victorious in the SmartStrand Rhino Challenge… after two weeks of exposure to Ricko, the 2,800-pound black rhinoceros, the SmartStrand triexta carpeting came clean.
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Black Rhino Tests Carpet for Durability and Stain Resistance
AUGUST 11, 2009 — Mohawk Industries (Mohawk) has teamed with The Birmingham Zoo to put its SmartStrand(R) with DuPont(TM) Sorona(R) (SmartStrand) carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk will install SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo's only Eastern Black Rhinoceros, leaving it there for two weeks. "Ricko the Rhino" — not your typical 12-year-old! — is a bold opponent for the SmartStrand Challenge. (more)
